Consumer Goods
The best marketers I have hired had the best instincts for what people actually care about — not the best grades.
My big break was volunteering to run a tiny campaign nobody else wanted. It flopped publicly, I learned more in six weeks than in two years, and it became the story that got me my next three roles.
English degree → Agency intern → Junior strategist → Brand manager → Director
I studied English literature. It taught me to read an audience and tell a story — which turns out to be most of marketing.
I wish I had known that a rough portfolio of real work beats a perfect resume every time.
I once quit a stable agency job to join a startup that died in nine months. That failure taught me how a business actually makes money.
Happy to share the unfiltered version of my path with students.